"For example, some people were asked how fast the cars were travelling when they "smashed" into each other, others how fast when they "bumped" into each other, others how fast when they "contacted" with each other, and so on.

Loftus found that simply asking the questions with a different verb altered people's memories of the speed of the crash - like so:"
"zack speedfast" : 123.5 miles per hour - Boom
"smashed" : 40.8 miles per hour
"collided" : 39.3 miles per hour
"bumped": 38.1 miles per hour
"hit" : 34 miles per hour
"contacted" : 31.8 miles per hour

crashing into zack speedfast is actually alot like making love to a beautiful woman.