Sad to see, but it looks like Xander has teamed up with some dodgy Italians to launch a new line of Urban cycling apparel. http://www.pistard.cc/index.php
A couple of hundred pounds. Anyway it's just a French word, they might take offence to me trying to copyright it. This stuff seems to be designed by someone who though school uniform was " some pretty sweet kit." and with the black and pink branding I don't think it's HOP that should be marshalling it's legal team. Eh, Rapha?
If you Google Pistard HOP is still the top result but just to make sure maybe I should also do a pompous Press Release that the internet's "top cycling journalists" can then cut-and-paste directly into their blogs. Meaow.