New online ad
13.03.08 by Buffalo Bill
As part of a commendable push to increase driver awareness of cyclists, TfL have released this ad. For those of you that can’t be bothered to watch it, it’s a film which asks you to count the number of times a ball is thrown, but then turns out to be a wild-life programme. Or something. I wasn’t paying attention.
Seriously, the slogan is: it’s easy to miss something you’re not looking out for. This refers to cyclists. The ad is obviously aimed at drivers.
And guess what? It turns out that the oh, so clever ad is a rip-off. According to Carlton Reid over at bikebiz (required reading for serious students of cycling, by the way), it’s really the work of a Professor at the University of Illinois. Shamelessly plagiarised by WCRS for the TfL campaign.
It’s this kind of invention and ingenuity that has made British advertising the envy of the world.