Fixies go mainstream - Nike ad from Japan
12.04.07 by Buffalo Bill
The picture is from flickrfix. The caption is ‘no brakes, no problem’. And there’s the swoosh bottom right, just doing it.
So it’s official – fixies are edgy, hip and whatever other label that youth culture watchers want to hang on it. Fixies have therefore arrived in the cultural mainstream. I guess that the world-wide messenger community ought to stop for a second, and pat themselves on the back. There is absolutely no doubt that when we all came together in Berlin at the 1993 Cycle Messenger Championships, we as a group (yes, I still include myself) sowed the seeds of a global cycle counter-culture – which has now been co-opted by Nike to sell more units.
Anyone fancy a can of Kierin-Coca-Cola?